Total Turf Press Kit

Everything on this page may be used for editorial coverage of Total Turf, Inc. Photos should be credited to Total Turf. For an interview, a quote on deadline, or anything not here, email tom@totalturf.com.

Fact sheet

About the owner

Short bio (40 words)

Tom Roche is the owner of Total Turf, Inc., a Sacramento-area artificial turf, paver and concrete company with its own licensed, insured crews. He personally handles every estimate. Before Total Turf he spent his career in brand marketing for SoFi, Gap and Red Bull.

Long bio (120 words)

Tom Roche owns Total Turf, Inc., a locally owned artificial turf, putting green, paver and concrete installer serving the Sacramento region. The company is a California licensed C-27 contractor, installs with its own insured crews, and is one of the few turf companies in the area that publishes its pricing online. Tom personally handles every estimate and site walk.

Before Total Turf, Tom spent his career in brand marketing for SoFi, Gap and Red Bull. He brings that experience to a trade business: clear pricing, honest expectations about what artificial turf can and cannot do, and installs built to last through Sacramento summers and winter rain.

What Tom can speak to

• Artificial turf and drought landscaping in California. Turf versus lawn, what homeowners get wrong, pet turf, HOA rules (CA Civil Code 4735), seasonal timing, and how a proper install is built from the base up.
• Hiring a landscape contractor. What a license and insurance actually cover, why published pricing matters, how to compare bids, and the questions to ask before signing.
• Marketing for home-service companies. Published pricing, reviews, Google Local Services, AI search, and what a big-brand marketer learned running a local contractor.

Available for phone, video and in-person interviews in the Sacramento area, and for written answers on deadline.

Photos

Click any image to open the full-size file. Credit: Total Turf.

Tom Roche, ownerTotal Turf crew on siteCrew at workInstallation in progressGerry - Foreman and Tom - OwnerAbel - Crew Leader

Logos

Please use the logo as provided, with clear space around it, and do not recolor or stretch it. Need a vector (SVG or EPS) or a different color version? Email us and we will send it.

Horizontal logo, turf + sand (PNG)Horizontal logo, 2-color (PNG)Brand mark, white (PNG)Stacked logo, turf + sun (PNG)

Boilerplate

Total Turf, Inc. is a locally owned artificial turf, paver and concrete installation company serving the Sacramento region. The company publishes its pricing online, installs with its own insured crews, and is a California licensed C-27 contractor (#1125443). Learn more at totalturf.com.