Legal

Privacy Policy

Effective Date: October 15th, 2025 · Last Updated: October 27, 2026

Introduction

Total Turf, Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website totalturf.com, use our services, or interact with us in any way.

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, mailing address
  • Project Information: Property address, project details, preferences
  • Communication Records: Messages, emails, phone call records
  • Payment Information: Billing address, payment method details (processed securely through third-party providers)
  • Service Feedback: Reviews, testimonials, survey responses

Information Automatically Collected

When you visit our website, we may automatically collect:

  • Device Information: IP address, browser type, operating system
  • Usage Data: Pages visited, time spent on site, click patterns
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking: See "Cookies" section below

Information from Third Parties

We may receive information about you from:

  • Lead Generation Services: Home Magazine, Google Local Services, referral partners
  • Social Media Platforms: When you interact with our social media pages
  • Review Platforms: Google Reviews, Yelp, and other review sites
  • Background Check Services: For employment verification purposes

How We Use Your Information

We use your information for the following purposes:

Service Delivery

  • Providing estimates and consultations
  • Scheduling and completing installations
  • Processing payments and invoicing
  • Providing customer support and maintenance services

Communication

  • Responding to inquiries and requests
  • Sending project updates and scheduling notifications
  • Providing warranty and maintenance information
  • Marketing communications (with your consent)

Business Operations

  • Improving our services and website
  • Conducting market research and analysis
  • Maintaining business records and legal compliance
  • Protecting against fraud and security threats

Marketing and Advertising

  • Sending promotional materials and special offers
  • Displaying targeted advertisements
  • Managing referral programs
  • Creating marketing materials (with permission for photos/testimonials)

How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We may share information with trusted third parties who assist in our operations:

  • Payment processors (for secure payment handling)
  • Administrative support services
  • Marketing and advertising platforms
  • Professional services (legal, accounting, insurance)

Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal processes or government requests
  • Protect our rights, property, or safety
  • Prevent fraud or illegal activities
  • Enforce our terms of service

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

With Your Consent

We may share information for other purposes with your explicit consent.

We don't share your mobile number with third parties for their marketing.

Cookies and Tracking Technologies

What Are Cookies

Cookies are small data files stored on your device that help us improve your browsing experience.

Types of Cookies We Use

  • Essential Cookies: Necessary for basic website functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used to deliver relevant advertisements
  • Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Data Security

We implement appropriate security measures to protect your information:

  • Encryption: Sensitive data is encrypted during transmission
  • Access Controls: Limited access to personal information on a need-to-know basis
  • Regular Updates: Security systems are regularly updated and monitored
  • Secure Storage: Data is stored on secure servers with appropriate safeguards

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have the following rights:

Access and Correction

  • Request access to your personal information
  • Correct inaccurate or incomplete information
  • Update your contact preferences

Deletion and Portability

  • Request deletion of your personal information (subject to legal requirements)
  • Request a copy of your data in a portable format

Marketing Communications

  • Opt-out of marketing emails at any time
  • Unsubscribe from promotional communications
  • Request removal from mailing lists

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising privacy rights

Your Privacy Choices

We use Google Analytics and Google Ads to understand how people use our site and to show our ads. California residents can opt out of the sale or sharing of personal information for targeted advertising. If your browser sends a Global Privacy Control signal, we honor it automatically. You can also opt out on this device with the button below, or by calling 916-671-0070 or emailing hey@totalturf.com.

Data Retention

We retain your information for as long as necessary to:

  • Provide our services and fulfill contracts
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Maintain business records for tax and regulatory purposes

Typically, we retain customer information for 7 years after the completion of services, unless longer retention is required by law.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete that information promptly.

Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party websites you visit.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Displaying prominent notices on our website

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Total Turf, Inc.
Phone: 916-671-0070
Email: hey@totalturf.com
Website: www.totalturf.com
Mailing Address: 9800 Dino Dr #1348, Elk Grove, CA 95624

Privacy Officer: Tom Roche

Compliance

This Privacy Policy is designed to comply with applicable privacy laws, including:

  • California Consumer Privacy Act (CCPA)
  • California Privacy Rights Act (CPRA)
  • General Data Protection Regulation (GDPR) where applicable
  • Other applicable state and federal privacy laws

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein.

Questions about this page?

Total Turf, Inc. · CA C-27 License #1125443
9800 Dino Drive #1348, Elk Grove, CA 95624
hey@totalturf.com · 916-671-0070